Friday November 22, 2013


I wouldn’t typically drop everything I’m doing to watch a random 22 minute video on Youtube. But yesterday, I stumbled across this video that with the tiniest mention of it being inspiring, compelled me to watch it.

Every day I try to find something inspiring, whether it’s just straight up people doing something awesome for other people, someone’s success story coming from a life of struggle, or even just a video of a kid who’s so proud of riding his bike for the first time without training wheels. Whatever it is that I’m able to find every morning that inspires me, it motivates my whole day to TRY harder, to not get so caught up in little things, and appreciate every single thing and person who has been a part of my story; my life. This video, however, changed my view on life entirely and has given me plenty more motivation than just a day’s worth. 

I wanted to write up a small synopsis for this video for those of you who don’t feel like watching a 22 minute video, but I don’t want to ruin it for those of you who WILL take a mere 22 minutes out of today to watch this. 

I promise you that after you see this video, you will forget about any and everything that has put you in a slump, a rough patch, whatever. Life seriously rules, and especially when you appreciate it in it’s entirety. If you can’t take it from me, take it from Zach in this video who was 17 years old and only given a few months to live. Watch what he does with his little time left on Earth and how many lives he changes by simply being positive and thankful. 

xx- Jo 

Wednesday November 20, 2013


Writing to my favorite babes and dudes today, still listening to ole Busta whilst drinking a Rockstar. Very exciting stuff. I honestly can’t wait to go home because Levi won’t let me turn the heat on so I am freezing my balls off. Besides that, it’s been a pretty good day. *~_~*
What I REALLY came here to tell you is something new we’re starting at our Flagship store this Sunday: In-store band signings + meet and greets. Our first group to break in what will be our new favorite passed time? AUGUST BURNS RED. In coordination with Bogart’s, one of Cincinnati’s biggest and most respected venues (which happens to be, like, 1 actual second away from us), we’ll be hosting our first exclusive signing with August Burns Red. 
We’re stupid pumped and freaking thankful for the awesome businesses on our street who want to work together. Hopefully this will become a constant thing and more people will have the chance to meet their musical idols one on one. 
done for today, check back tomorrow xx jo

Writing to my favorite babes and dudes today, still listening to ole Busta whilst drinking a Rockstar. Very exciting stuff. I honestly can’t wait to go home because Levi won’t let me turn the heat on so I am freezing my balls off. Besides that, it’s been a pretty good day. *~_~*

What I REALLY came here to tell you is something new we’re starting at our Flagship store this Sunday: In-store band signings + meet and greets. Our first group to break in what will be our new favorite passed time? AUGUST BURNS RED. In coordination with Bogart’s, one of Cincinnati’s biggest and most respected venues (which happens to be, like, 1 actual second away from us), we’ll be hosting our first exclusive signing with August Burns Red. 

We’re stupid pumped and freaking thankful for the awesome businesses on our street who want to work together. Hopefully this will become a constant thing and more people will have the chance to meet their musical idols one on one. 

done for today, check back tomorrow xx jo

Tuesday November 19, 2013


DANG IT’S BEEN A MINUTE TUMBLERS. As most of you know, we recently opened our Flagship store (pictured above) in our favorite city we love to call home, Cincinnati. It’s been a long dang time in the making, so many months that I can’t even truly remember when we officially started working on it. ANYWAYS, now that we are finally up and running, I can sit back behind the counter, drink a rockstar while listening to the best of Busta Rhymes and write again to our most beloved followers, lovers and friends. So today, I thought I would give you a little background and info on our Flagship store since a lot of you aren’t able to just “stop by”.

So first obvious thing first, 2722 Vine Street is our Flagship store-aka-the First store of which we hope to be many in the coming years. But for now, we’re focusing hard on this store and most of all: keeping our online custys happy with new Vursa. (SUBLIMINAL MSG: NEW LINE IN A FEW WEEKS) So far, the store has been awesome. We have met loads of cool people who just want to support local and who share the same ambitions as we do when it comes to making Cincinnati and, -_~*the World*~_-, a better place.

What some of you may not know, that unlike our online store, we sell a variety of underground street wear from brands that you can’t get any other place in Cincinnati. We’re selling attire from brands like Young and Reckless and Rebel 8, to the coolest backpacks designed by Sprayground, shoes and (soon), jeans from some of our other favorite underground brands. The whole theme of the store, (if you haven’t caught on yet), is underground street wear; supporting the brands that have helped inspire us along the way—self-made, self-grown and self-operated brands who are just straight up killing it. Most of the brands you see in our store aren’t available in huge Corporate stores like Pacsun or Urban Outfitters. What we’ve created here is a more personal, “Underground Street wear Boutique”. AND WE FREAKING LOVE IT. 

Point blank, we’re stupid excited about how it all came together on time and that we were able to pull off all that we envisioned from the aesthetics to the feel of the store, to everything we carry. Every shelf, display table, and even the giant checkout counter and metal wall, was all built by my Dad, (with help from us and our zero knowledge of construction). This was a huge thing for us to have our own exclusive furniture, even furthering the limited theme of the store. We are ecstatic to continue growing, throwing events and doing our best to promote a better Cincinnati and ambition to all. 

AND WITH ALL OF THAT SAID: I would like to thank all of the people who without, this store would not even have been possible to open.

First and most important, YOU, DUH. (seriously, we would still be selling shirts out of our backpacks and living off Rockstar and Ramen Noodles if it weren’t for you) (just kidding, we still do that) *~*~*~*

AND THANK YOU SO HARD TO: Todd Bitter, Amanda Spears, Sheri Bitter, Andy Woodall, Julian Maney, LB, Gabe Benton, Noah Flory, Ally Doerman, Ahsan Gill, Aunt Shelly, Safi & Wael, and Your Mom. 

Probably no one will read this, but HEY, we’re back in the Tumble game and rdy 2 rawk, so if you DO read this, ((—>KEEP UP<—))

luv alwys srsly 4ever ——- jojo xx

Tuesday October 1, 2013


We&#8217;re stupid stoked to be featured in and have our @jorulez on the cover of September&#8217;s Painted Lady Magazine representing Vursa. Head over to @paintedladymagazine right meow and order one! 😻

We’re stupid stoked to be featured in and have our @jorulez on the cover of September’s Painted Lady Magazine representing Vursa. Head over to @paintedladymagazine right meow and order one! 😻

Monday September 23, 2013


!!!!! 10.12//10.12//10.12&#160;!!!!!

!!!!! 10.12//10.12//10.12 !!!!!

Thursday September 19, 2013


Srsly

Srsly

Sunday August 11, 2013


2722 Vine St. Cincinnati, OH

2722 Vine St. Cincinnati, OH

Friday July 19, 2013


One of our favs: Glow in the dark iPhone 4/4s case to match our new Bones Tee available now for Pre-Order!

One of our favs: Glow in the dark iPhone 4/4s case to match our new Bones Tee available now for Pre-Order!

Friday July 19, 2013


Pre-orders for our favorite release yet are up now homies! www.VursaLimited.com

Pre-orders for our favorite release yet are up now homies! www.VursaLimited.com

Tuesday July 16, 2013


Regram from @bethofsuburbia_ and her rad boyfriend&#8217;s new Vursa inspired tattoo. &#8220;Broke with A Heart of Gold&#8221;. So sick!

Regram from @bethofsuburbia_ and her rad boyfriend’s new Vursa inspired tattoo. “Broke with A Heart of Gold”. So sick!

Friday June 14, 2013


All over print, wha? ;) #hype #comingsoon

All over print, wha? ;) #hype #comingsoon

Thursday June 13, 2013


Just shipped the last little 3rd anniversary sticker. Who got one?!

Just shipped the last little 3rd anniversary sticker. Who got one?!

Wednesday June 12, 2013


Just a tiny preview of our new line on its way to us now for our ladies and fellas.  + a few tees, more SnapBacks and matching phone cases. Who&#8217;s stoked?!

Just a tiny preview of our new line on its way to us now for our ladies and fellas. + a few tees, more SnapBacks and matching phone cases. Who’s stoked?!

Tuesday June 11, 2013


Breathe Carolina + Our Denim SnapBack. Kyle&#8217;s always showing his support. Thanks dude! #rulin #breathecarolina

Breathe Carolina + Our Denim SnapBack. Kyle’s always showing his support. Thanks dude! #rulin #breathecarolina

Monday June 10, 2013


Andrew of The Ghost Inside in our Throwback Tee. Support a good group of dudes, check out their newest album &#8220;Get What You Give&#8221;. #sick

Andrew of The Ghost Inside in our Throwback Tee. Support a good group of dudes, check out their newest album “Get What You Give”. #sick